USA Cares’ mission is to provide post-9/11 military veterans, service members, and their families with emergency financial assistance and post-service skills training to create a foundation for long-term stability. Our services improve the quality of life for veterans and their families and reduce potential factors that can contribute to veteran suicide.
USA Cares was launched through a grassroots partnership between WAVE-3 TV in Louisville, KY, the Mid-South Division of Kroger Food Stores, and the Association of the United States Army Fort Knox Chapter. The organization was dubbed Kentuckiana Cares, with a goal to raise funds to help military families in financial crises through the sale of “Support Our Troops” yard signs. In October 2003, in response to the increasing number of requests for assistance, Kentuckiana Cares evolved into what is now USA Cares, a 501(c)(3) national non-profit organization that has assisted thousands of veterans and military families facing hardships related to service.