How USA Cares Brings Stories to Life with Kapwing

At USA Cares, sharing the stories of veterans and their families is central to our mission. Every day, we support those who have served our country as they navigate challenges after returning home, and we strive to connect with our audience in ways that truly resonate. Kapwing has become a vital tool in our storytelling efforts, helping us create visuals that increase awareness and inspire support for our mission. 

Why Kapwing? 

When we first explored options for creating engaging content, Kapwing quickly stood out. As a nonprofit, finding tools that are both cost-effective and easy to use is essential. Kapwing meets our needs perfectly, offering a suite of powerful editing tools that simplify the creative process and allow us to produce high-quality visuals efficiently. 

How Kapwing Supports Us 

Kapwing’s versatility is a perfect fit for our content needs, from crafting impactful social media posts to creating videos that convey veterans’ stories with authenticity and respect. It also allows us to create content that shows our sponsors the impact of their support, helping them see firsthand how their contributions make a difference. Here’s how specific features of Kapwing make a difference for USA Cares: 

• Text Overlays for Clear Messaging: Kapwing’s text overlay feature allows us to place powerful quotes or statistics directly on images, helping us convey key messages clearly and quickly to our audience and sponsors. By overlaying impactful words on a photo of a veteran or their family, we create a sense of empathy and connection with our audience. 

• Templates for Consistent Branding: Consistent visuals are essential for building recognition and trust. Kapwing’s customizable templates make it easy to create cohesive content that’s always on-brand, and saving these templates also streamlines our workflow, allowing us to focus on storytelling rather than repetitive design tasks. 

• Smart Cut for Seamless Editing: Kapwing’s Smart Cut feature uses AI to automatically trim out pauses, filler words and dead space. This tool allows us to produce polished, concise videos that keep our audience engaged and free up valuable time that would otherwise be spent on manual editing. 

• Transcript Feature for Accessibility: Kapwing’s Transcript feature lets us make our videos accessible to everyone. It automatically generates captions, ensuring that those who are hard of hearing or prefer to watch without sound can still engage with our message. Transcripts also reinforce key points on-screen, enhancing clarity and understanding for our viewers. 

The Difference Kapwing Makes 

Since videos are increasingly vital to online success, Kapwing has made video production and editing much easier. With its user-friendly tools, we spend less time on technical tasks and more time focused on what truly matters—supporting veterans and their families. The affordable plans and accessible features make Kapwing a practical choice for nonprofits like ours, enabling us to expand our reach and connect with more people without straining our resources. For nonprofits aiming to amplify their message, Kapwing is invaluable. Its intuitive interface, extensive features, and collaborative capabilities make creating impactful content straightforward. Kapwing empowers us to share the stories of veterans and military families, helping us build lasting connections with our audience and fulfill our mission.